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Hard Yakka

Sponsored · Exhibit 01 · Ripstop Cuffed Trousers

Work trousers that tell you exactly what they're made of before you buy.

Our Men's Raptor Active Cuffed Work Trousers: 240gsm ripstop, 60% cotton, 38% polyester, 2% elastane. Mostly cotton, a touch of elastane, and a fabric weight you can check before you buy. Made for hard work.

Cuffed, ripstop and made for hard work. Check the spec yourself.

Men's Raptor Active Cuffed Work Trousers
240gsm ripstop. Cuffed. Work-ready.

240gsm

Ripstop 60% cotton, 38% polyester, 2% elastane

HARDYAKKA.SHOP

Ripstop work trousers

Shop The Collection
Format
Product hero
Persona
Tradie who reads the fabric spec before buying
Reason to buy
Fabric specs in plain sight
Funnel stage
Middle of funnel
Product
Men's Raptor Active Cuffed Work Trousers
Lands on
Landing page

Why it should work. A spec-led hero speaks to buyers who compare fabric before they compare price.

Tests. Whether a fabric-weight hook beats a lifestyle hook on cold traffic.

Hard Yakka

Sponsored · Exhibit 02 · Shacket Markdown

Men's Quilted Shacket: from $35.14, down from an original $100.39.

Outer in 100% cotton flannel, inner in 100% polyester lining & wadding. The Men's Quilted Shacket comes in 8 options and is marked 65 % OFF, from $35.14 against an original $100.39. Same shacket, a much smaller number at the till.

Pick your option and shop the Quilted Shacket.

Claim to confirm with brand: Confirm discount is live at launch

Men's Quilted Shacket
65 % OFF

65 % OFF the Quilted Shacket

From $35.14 Original: $100.39

HARDYAKKA.SHOP

Quilted Shacket, 65 % OFF

Shop Now
Format
Offer on product photo
Persona
Site worker who needs a warm layer for less
Reason to buy
Real markdown on the shacket
Funnel stage
Bottom of funnel
Product
Men's Quilted Shacket
Lands on
Landing page

Why it should work. A visible before-and-after price closes buyers who already know the product.

Tests. Seal plus price against a product-only offer image.

Hard Yakka

Sponsored · Exhibit 03 · Flannel Spec Card

A check flannel that puts its fabric weight in plain sight.

Men's Check Flannel Shirt: 260gsm, 100% cotton twill, yarn-dyed. Check pattern for the site, flannel for the cold start, and a fabric weight you can read before you add it to your cart. Gear up for work.

Flannel made for hard work. Gear up and check the weight.

Yarn-dyed. Twill. 260gsm.

Men's Check Flannel Shirt

  • 260gsm
  • 100% cotton twill
  • Yarn-dyed flannel
Men's Check Flannel Shirt

HARDYAKKA.SHOP

Check Flannel Shirt

Shop Now
Format
Menu-card split, product photo
Persona
Builder who wears flannel from the first coffee
Reason to buy
Fabric specs in plain sight
Funnel stage
Middle of funnel
Product
Men's Check Flannel Shirt
Lands on
Landing page

Why it should work. A menu-style card makes the fabric facts scannable in one glance.

Tests. Spec card against a lifestyle photo with a headline.

Hard Yakka

Sponsored · Exhibit 04 · Shacket Inside Out

What's inside a Quilted Shacket? We'll list every layer for you.

Outer: 100% cotton flannel. Inner: 100% polyester lining & wadding. The Men's Quilted Shacket is available in 8 options, and every layer is listed so you know what you're pulling on. A shacket for the job that still looks right off it.

See every layer before you buy, then pick your option.

Men's Quilted Shacket
Outer. Inner. Nothing hidden.
  1. 1Outer: 100% cotton flannel
  2. 2Inner: 100% polyester lining & wadding
  3. 3Quilted
  4. 48 options

HARDYAKKA.SHOP

Inside the Quilted Shacket

Shop Now
Format
Product photo, ingredient chips
Persona
Cold-morning tradie comparing layers before buying
Reason to buy
Fabric specs in plain sight
Funnel stage
Top of funnel
Product
Men's Quilted Shacket
Lands on
Landing page

Why it should work. Numbered chips turn a materials list into a reason to stop scrolling.

Tests. Layer-by-layer chips as a top-of-funnel hook.

Hard Yakka

Sponsored · Exhibit 05 · Heritage Tee Trio

One heritage tee, three ways to wear it, site to street.

Our Unisex Heritage Long Sleeve T-Shirt is 160gsm, 100% cotton jersey. Wear it under a shacket or on its own, in any of 5 options. Rugged utility that blends with urban style, whether you're on site or off it.

Find your Heritage option and gear up for work.

Long sleeve

Long sleeve

160gsm

160gsm

100% cotton jersey

100% cotton jersey

One tee. Site to street.

Unisex

HARDYAKKA.SHOP

Heritage Long Sleeve Tee

Shop Now
Format
Three-photo collage
Persona
Tradie who wants one tee for the site and the pub
Reason to buy
Built for the toughest jobs
Funnel stage
Middle of funnel
Product
Unisex Heritage Long Sleeve T-Shirt
Lands on
Landing page

Why it should work. A three-photo collage shows range inside one product.

Tests. Collage against a single hero for a basics product.

Hard Yakka

Sponsored · Exhibit 06 · Warranty Boot Shot

Safety boots that come with a six-month warranty and plain terms.

Our Men's 3056 Safety Boots are built to last and come with a 6-month manufacturer's warranty against defects in materials and workmanship. It does not cover normal wear and tear or misuse, and we say that plainly so you know exactly what you are buying.

Best Boots for General Trades, built to last.

Claim to confirm with brand: Confirm warranty terms by region

Men's 3056 Safety Boots
6-month warranty

Six months against defects.

HARDYAKKA.SHOP

Men's 3056 Safety Boots

Shop Boots
Format
Full-bleed photo
Persona
Tradesperson tired of boots that quit early
Reason to buy
Six-month boot warranty
Funnel stage
Bottom of funnel
Product
Men's 3056 Safety Boots
Lands on
Landing page

Why it should work. Stating the limits of the warranty builds trust with a skeptical buyer.

Tests. Warranty seal as the only copy on a full-bleed boot photo.

Hard Yakka

Sponsored · Native 01 · Cold Site Checklist

Checklist for a cold start: thermos, gloves, and the Sherpa Jacket.

Men's Sherpa Jacket: 345gsm, 100% polyester. Durable workwear engineered for the legendary grit of UK tradies and builders. Thermos filled, gloves found, jacket on, and out the door before the van warms up.

Tick it off, gear up for work, and head out.

Men's Sherpa Jacket

Notes

Item three: the Sherpa Jacket.

  • Thermos filled
  • Gloves found
  • Sherpa jacket on
  • Out the door

HARDYAKKA.SHOP

Men's Sherpa Jacket

Shop Now
Format
Notes app over product photo
Persona
UK tradie packing the van before sunrise
Reason to buy
Fabric specs in plain sight
Funnel stage
Top of funnel
Product
Men's Sherpa Jacket
Lands on
Landing page

Why it should work. A phone-notes checklist reads like a person's morning, not an ad.

Tests. Native notes format against a studio product shot.

Hard Yakka

Sponsored · Native 02 · Foreman Text Thread

Your foreman texts: did the trousers fit this time?

Measure your chest, waist and inseam against the chart on every product page. Still off? We accept returns within 30 days, tags attached and unworn. Men's Raptor Active Work Trousers, designed for a fit that allows for movement.

Measure once. Thirty days to return it if it's off.

Site Foreman

Did the trousers fit this time?

Men's Raptor Active Work Trousers

Sizing guide's on the page. Thirty days to return.

HARDYAKKA.SHOP

Raptor Active Work Trousers

Shop Now
Format
Message thread with photo
Persona
First-time buyer nervous about workwear sizing
Reason to buy
Thirty-day returns
Funnel stage
Middle of funnel
Product
Men's Raptor Active Work Trousers
Lands on
Landing page

Why it should work. A chat thread answers the sizing worry in the buyer's own world.

Tests. Objection-led native ad against a benefit-led one.

Hard Yakka

Sponsored · Native 03 · Flannel Or Shacket

Poll for the six a.m. start: flannel or shacket goes on first?

Men's Check Flannel Shirt in 100% cotton twill, or the Men's Quilted Shacket with its 100% cotton flannel outer. Both are made for hard work, both are cut for movement on site. Vote, then open the one you picked.

Vote, then shop the one that wins.

Check Flannel Shirt
Quilted Shacket

Flannel or shacket first?

Check Flannel ShirtQuilted Shacket

HARDYAKKA.SHOP

Flannel or Shacket?

Shop Now
Format
Stories poll
Persona
Builder dressing in the dark for an early start
Reason to buy
Built for the toughest jobs
Funnel stage
Top of funnel
Product
Men's Check Flannel Shirt
Lands on
Landing page

Why it should work. A story poll earns a tap and puts two products in front of the buyer.

Tests. Which of the two products pulls more clicks.

Hard Yakka

Sponsored · Native 04 · Camera Roll Review

Camera roll, Friday afternoon: the work trousers held up.

"Incredible durability and fit." That's Marcus T. on our work trousers. Our Men's Raptor Active Cuffed Work Trousers are ripstop, 240gsm, 60% cotton. Read what customers say, then judge the fabric yourself.

Read what customers say, then pick your pair.

Claim to confirm with brand: Confirm review refers to these trousers

Men's Raptor Active Cuffed Work Trousers
RecentsFriday
late afternoon
Edit

Incredible durability and fit.

HARDYAKKA.SHOP

What Our Customers Say

Shop Now
Format
Camera-roll share
Persona
Skeptical tradie who trusts other tradies
Reason to buy
What customers say
Funnel stage
Top of funnel
Product
Men's Raptor Active Cuffed Work Trousers
Lands on
Landing page

Why it should work. A customer's own words in a camera-roll frame feel like a share, not an ad.

Tests. Review-led native ad on cold traffic.

Hard Yakka

Sponsored · Exhibit 07 · Free Shipping Jacket

Free shipping on orders over $150, so fill the cart properly.

Free Shipping (Orders over $150). Stack a Men's Sherpa Jacket with trousers and a flannel, then see where your cart lands. Standard shipping usually takes 3-7 business days, and you get a tracking number by email once it's dispatched.

Fill the cart. Skip the shipping cost.

Men's Sherpa Jacket
Free Shipping

Free shipping over $150

Orders over $150

HARDYAKKA.SHOP

Free Shipping Over $150

Shop Now
Format
Offer on product photo
Persona
Crew lead filling a cart with the whole kit
Reason to buy
Free shipping over $150
Funnel stage
Bottom of funnel
Product
Men's Sherpa Jacket
Lands on
Landing page

Why it should work. A shipping threshold nudges multi-item carts.

Tests. Free-shipping seal against a discount seal at the bottom of the funnel.

Hard Yakka

Sponsored · Meme 01 · Full Price Drake

Full price for workwear? We'd rather you didn't.

We have Up to 70% Off Selected Items, and the Men's Quilted Shacket is marked 65 % OFF across 8 options. Outer in 100% cotton flannel, inner in 100% polyester lining & wadding. Same gear, smaller number.

Shop the sale and keep the grit.

Claim to confirm with brand: Confirm sale scope at launch

Full price vs 70% off

Drake Hotline Bling meme about Hard Yakka

Paying full price for workwear

Up to 70% Off Selected Items

Hard Yakka

HARDYAKKA.SHOP

Up to 70% Off Selected Items

Shop Sale
Format
Meme template, product swapped in
Persona
Bargain-minded tradie who checks the sale first
Reason to buy
Real markdown on the shacket
Funnel stage
Bottom of funnel
Product
Men's Quilted Shacket
Lands on
Landing page

Hard Yakka

Sponsored · Meme 02 · Jacket Distraction

Eyes on the Sherpa Jacket, not on last winter's tired one.

Men's Sherpa Jacket: 345gsm, 100% polyester. A proper weight for a cold site, listed in the spec so you can compare before you cave. Durable workwear engineered for the legendary grit of UK tradies and builders.

Your old jacket will understand. Mostly.

Eyes on the Sherpa Jacket

Distracted Boyfriend meme about Hard Yakka

Men's Sherpa Jacket

Me, every cold morning

Last winter's jacket

Hard Yakka

HARDYAKKA.SHOP

New Sherpa Jacket Energy

Shop Now
Format
Meme template, product swapped in
Persona
Tradie eyeing an upgrade on the old jacket
Reason to buy
Fabric specs in plain sight
Funnel stage
Top of funnel
Product
Men's Sherpa Jacket
Lands on
Landing page

Hard Yakka

Sponsored · Meme 03 · Trousers Or Shorts

Raptor Active trousers or Raptor Active shorts? Tough call.

The Raptor Active range covers both: Men's Raptor Active Work Trousers and Men's Raptor Active Cargo Shorts. One decision for the forecast, and you never have to leave the range. Built for hard work either way.

Same range. Pick for the weather, not for the brand.

Trousers or cargo shorts?

Two Buttons meme about Hard Yakka

Raptor Active Work Trousers

Raptor Active Cargo Shorts

Me, checking the forecast

Hard Yakka

HARDYAKKA.SHOP

Raptor Active Range

Shop Now
Format
Meme template, product swapped in
Persona
Tradie deciding between trousers and shorts
Reason to buy
Built for the toughest jobs
Funnel stage
Top of funnel
Product
Men's Raptor Active Work Trousers
Lands on
Landing page

Hard Yakka

Sponsored · Meme 04 · Sizing Brain

Four levels of getting your size right. Which one are you?

Level one guesses. Level four reads the sizing guide on the product page, measures chest, waist and inseam against the chart, and knows returns are accepted within 30 days with tags attached. Unisex Heritage Long Sleeve T-Shirt included.

Measure first. Return within thirty days if you must.

Level four: read the sizing guide

Expanding Brain meme about Hard Yakka

Guess your size

Check the sizing guide

Measure chest, waist and inseam

Return within 30 days, tags on

Hard Yakka

HARDYAKKA.SHOP

Sizing Guide On Every Page

Shop Now
Format
Meme template, product swapped in
Persona
Online shopper burned by workwear sizing before
Reason to buy
Thirty-day returns
Funnel stage
Middle of funnel
Product
Unisex Heritage Long Sleeve T-Shirt
Lands on
Landing page

Hard Yakka

Sponsored · Meme 05 · Spec Sign Debate

Change my mind: a flannel should list its fabric weight.

Men's Check Flannel Shirt: 260gsm, 100% cotton twill yarn-dyed flannel. We put the weight and the fabric in front of you, because gear that works as hard as you do should say what it's made of.

Debate over. Shop the flannel and read the spec.

A flannel should list its weight

Change My Mind meme about Hard Yakka

Good workwear lists its fabric weight

Hard Yakka

HARDYAKKA.SHOP

Flannel With Its Spec

Shop Now
Format
Meme template, product swapped in
Persona
Spec-reader who distrusts vague fabric claims
Reason to buy
Fabric specs in plain sight
Funnel stage
Middle of funnel
Product
Men's Check Flannel Shirt
Lands on
Landing page

Hard Yakka

Sponsored · Meme 06 · Warranty Master Plan

The plan: buy boots, work hard, stay covered against defects.

Our footwear comes with a 6-month manufacturer's warranty against defects in materials and workmanship. It doesn't cover normal wear and tear or misuse, and we'll say so every time. Men's 3056 Safety Boots, built to last.

Boots with the terms spelled out, wear and tear included.

Claim to confirm with brand: Confirm warranty terms by region

6-month warranty, plain terms

Gru's Plan meme about Hard Yakka

Buy safety boots

Wear them to site daily

6-month warranty on defects

6-month warranty on defects

Hard Yakka

HARDYAKKA.SHOP

Boots With A Warranty

Shop Boots
Format
Meme template, product swapped in
Persona
Tradie burned by boots that fell apart
Reason to buy
Six-month boot warranty
Funnel stage
Bottom of funnel
Product
Men's 3056 Safety Boots
Lands on
Landing page

Hard Yakka

Sponsored · Meme 07 · Ripstop Doge

Ripstop trousers with a spec, versus trousers with no spec at all.

Men's Raptor Active Cuffed Work Trousers list it all: 240gsm, Ripstop 60% cotton, 38% polyester, 2% elastane. Other trousers can stay vague about the fabric. Ours won't. Built for the toughest jobs, built for hard work.

Read the spec. Then get back to hard work.

Ripstop. 240gsm. Cuffed. Strong.

Buff Doge vs. Cheems meme about Hard Yakka

Ripstop trousers, 240gsm spec

Trousers with no spec at all

Hard Yakka

HARDYAKKA.SHOP

Cuffed Ripstop Trousers

Shop Now
Format
Meme template, product swapped in
Persona
Foreman fed up with vague fabric claims
Reason to buy
Built for the toughest jobs
Funnel stage
Middle of funnel
Product
Men's Raptor Active Cuffed Work Trousers
Lands on
Landing page

Photography and product names belong to Hard Yakka. Every ad lands on a page in this package. Memes use real, recognizable templates with Hard Yakka product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.